Analyze This

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Now, more than ever, access to data and the ability to analyze it means everyone should know how to use basic data tools. If you’re competing in this recession for a job, for clients, for growing your membership or raising money for your nonprofit, it’s not enough to know how to create your own Facebook page, e-mail blast or Web site. You also have to know what to do with the data these tools generate. Sure you can create a Facebook ad, but can you track how successfully that ad drives traffic to your site? In this tight economy, don’t expect your employer to pay an IT specialist to do this on your behalf. Richard Baily talks about these data-driven and other need-to-know skills for future career success. Culprit

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