Insourcing Is In

February 17, 2010 by

Heard this week on Good Morning America that some workers are finding projects with international companies looking for U.S. expertise. Tory Johnson emphasized being both “global and local” when pitching to these clients. For instance, if I was gunning for a client in Tokyo, I’d be sure to mention that I once lived there and which local restaurants or districts I enjoyed. Watch Tory Johnson’s tips on reverse outsourcing.

Analyze This

February 11, 2010 by

Now, more than ever, access to data and the ability to analyze it means everyone should know how to use basic data tools. If you’re competing in this recession for a job, for clients, for growing your membership or raising money for your nonprofit, it’s not enough to know how to create your own Facebook page, e-mail blast or Web site. You also have to know what to do with the data these tools generate. Sure you can create a Facebook ad, but can you track how successfully that ad drives traffic to your site? In this tight economy, don’t expect your employer to pay an IT specialist to do this on your behalf. Richard Baily talks about these data-driven and other need-to-know skills for future career success. Culprit

What You Need to Know About Facebook

February 8, 2010 by

FacebookIt’s surprising how many of my friends, family and colleagues still think Facebook is a teen zone for cyberbullying mean girls. But like so much technology that starts out sounding like novelty (A computer in my house? A phone in my car?), social networking has quickly become a powerful way people connect. If you think your business or professional reputation doesn’t have a place on Facebook, then you should think again. Check out Rich Brooks’ article on how you or your business, church, association or book club can find its place among the posts, tweets and blogs. Social Media ROI: 5 Steps to Social Media Success

Are Women More Recession Resilient?

February 7, 2010 by

With the recession bearing down hard, I hear many stories about men struggling to cope with the stress of our economic downturn. Four men in my immediate family, and many more in my circle of friends, have lost their jobs during the past year. These are successful guys, but they all seem puzzled about finding a new direction. Are women more naturally recession resilient? Because women are multitasking fiends, and aren’t as tied to career-as-image, they may more easily redefine their own terms of success in tough times. A recent New York Times article points to a trend that might stem from this feminine-recession strength.  Women Now a Majority in American Workplaces

The New Look of Success

February 6, 2010 by

Business WeekWhen I saw this recent cover of Business Week, I felt like I was looking in the mirror. Last year when my 15-plus-year position at a DC-area publishing firm slipped away with the rest of the nation’s secure jobs, I was left to figure out a new definition for my own success. This BW article points out the costs and benefits of living a new life as a permanent temporary worker. It also includes some savvy suggestions for setting up insurance, health care and the kind of attitude that could help you build your new career. The Permanent Temporary Workforce

4 Essential Traits for Social Media Success in Your Career

February 5, 2010 by

Amybeth Hale, an AT&T staffing manager, recently met 17 young professionals who use social media to advance their careers. She writes that the up-and-comers share four characteristics: they value authenticity in building relationships, set trends in their communities, take risks and give back. http://mashable.com/2010/02/03/social-media-success-traits/